Page 18 - inPRINT Issue 63
P. 18
inASSOCIATION
TRANSITIONING TO NEW
BUSINESS MODELS
HP
How HP’s cloud-based software can help printers transition to new business models
and plug the gap between the print buyer and the print producer.
P Site Flow is an
Hinfrastructure and
workflow automation
solution that’s now
used by print services
providers (PSPs) in around
40 countries. Last year,
200 million items were
produced through the
platform.
The HP Site Flow
solution was designed to
help organisations take
their first steps in online
ordering, and HP now
offers a ‘light’ version. This
enables PSPs to get started
within an hour or two, and
then a brand or another next few years they can be
print service provider can equipped for that as well –
get connected to them and because the old business
start submitting jobs. model of having a large
There are two products army of road warriors
involved: HP Site Flow, out there selling print
which is the receiving across the country is just
tool, and HP Brand Centre, not economically viable
which is used by anyone anymore.
to send the orders. As a We’ve built a system that
service provider, you get is easy to configure and
both of them so you can fast to deploy. Some of our
send and receive. There are customers have deployed
no monthly subscription it in as little as a week and
fees. customers taking their first is barcode driven as well, have been in a position
foray in providing digital so very little operator where they've been able to
A common plug orders and providing an intervention is required. produce and ship thousands
We help PSPs create API. Not all printers have and thousands of jobs in the
faster, easier connections the technical capabilities to New business models days following that.
with other PSPs and with set up an API themselves. If you look at online buying Any PSP or brand can
brands. By creating a single But as soon as they sign behaviour, in general take advantage of our
gateway, a single platform, up for HP Site Flow Light, consumers are now either solutions, irrespective of
that both the brands and they have an API, they have completing transactions whether they are producing
the print service providers credentials, and people without human interaction, on HP devices.
connect to, everyone can connect to the PSP and or they are doing the
gets a common adapter send orders. research for the products To find out more about
– a common plug, and a Any job that comes in isn't that they want to buy online, HP Site Flow, visit
common interface to be able touched until it gets printed. and then calling up to place www.hpsiteflow.com
to shift the jobs around. Every single pre-press step the order. or email us at
HP Site Flow Light is automated, and then all of We provide that toolset [email protected]
is typically geared for the scheduling and shipping to PSPs, so that over the
18