Page 4 - inPRINT Issue 63

inDEPTH

business

PRINT –

IT'LL GO ON,

THRIVE AND

BE BRILLIANT

BPIF CEO, What is the biggest and adapting to a changed will be needed. Longer term,
support for real investment
economy and market.
challenge faced by the
Charles Jarrold, industry in terms of – in re-equipping to help
answers returning to work and some With the furlough scheme us build a brilliant world-
coming to an end, what
sort of ‘normality’?
leading print sector, and
questions on There are 2 key issues: support measures would in skills. Apprenticeship
BPIF like to see put in place
bringing staff back in and
training has been so key to
the impact operating in a way that's by Government to support our sector. It's carrying on
COVID-19 has safe and COVID-secure, businesses? better than in many other
Demand is rebuilding
and secondly, adapting to
sectors, but we want to see
had on the a world and economy that, quickly, but from a very low more focus on skills and
training to help the industry
for now at least, is very
base and may not recover
industry and different to how things to pre-COVID levels for too.
some time yet. We would
looked six months ago.
where the Our support for the sector have liked to see the Job With the recent news of the
sector might be moved through stages – Retention Scheme (JRS) serious economic downturn,
how do you see our sector
getting the support schemes
extended in some form, but
headed. developed (and avoiding a can see how difficult that moving forward and
sector shutdown), helping was for Government. When flourishing?
members understand how we get to early next year, We all know that UK print is
to implement these and cashflow will be particularly a huge, diverse and, over the
feeding back the issues to acute for some companies, medium-term, flourishing
Government, moving through so flexibility on CBILs loans sector, and that will remain
to where we are at now – and on deferred payments the case. The crisis has
scaling up, staying safe, such as rates, VAT and so on meant that organisations
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